About Deon

Hey there,

My name is Deon!

I started my financial advisory career in 2011 serving clients from all walks of life. While it’s not my style to brag about my achievements, client do want to know that they are served by somebody who is qualified and experienced.

I was eligible for MDRT since 2013 and accumulated numerous licenses to better serve my client’s needs. In addition to insurance, I also render advise to clients on estate planning.

Furthermore, I am also licensed by MAS to service the high networth clients with their fixed income investments.

Lastly, I was also certified in financial needs analysis and plan construction (CFPC) by Singapore College of insurance in 2020. I was awarded Associate Financial Consultant in 2021 by IFPAS. For me, learning is a lifelong journey to seek self-improvement with the ultimate goal to improve on my service-delivery.

Before 2011, I worked for more than 10 years in the asset management business predominantly in the fixed income and REITS outfit. Therefore, I was able to leverage on my experience and assist clients on their investments and cash flow planning.

All about CPF Investing with our advisers, Deon Tay and Gabriel Fok

This video features advisers Deon Tay and Gabriel Fok from Infinity Financial Advisory answering the most-searched questions about CPF investing in Singapore.

Veteran Financial Consultants Going Strong

Reason for Writing This Blog

In today’s digital landscape, the internet is saturated with product comparisons and promotional content. While these resources can be helpful, they often overlook the deeper principles of financial planning—particularly when it comes to insurance. My goal is to offer clarity on concepts that are frequently misunderstood or misrepresented by non-professionals.

Insurance is not just a product; it’s a long-term financial commitment. The cumulative premiums paid over time can be significant, and in many cases, the death benefit may represent the largest portion of one’s estate aside from property. Despite this, many policyholders never thoroughly review their policy documents. These documents are often filed away and only revisited when a claim is made—sometimes years later—leading to confusion and frustration when the claim is denied due to a mismatch between the event and the policy’s definitions.

This disconnect is further compounded when the original agent is no longer available, leaving clients without clear recourse. Unfortunately, many consumers purchase policies based on verbal assurances from agents who are friends or family members, without fully understanding the terms. Trust is placed in relationships rather than documentation, and credibility is only truly tested when a substantial claim is successfully paid.

✅ What matters most is informed decision-making. Understanding the type and scope of protection you need—for yourself and your loved ones—is essential. Insurance should never be a blind purchase. It should be a strategic part of your financial plan, backed by transparency, education, and professional guidance.

I’ve designed this blog to be straightforward and insightful—just enough to help you reflect on your insurance portfolio and ask the right questions, without overwhelming you with technical jargon. Financial planning should be empowering, not exhausting.

This space is especially meaningful to me because it’s dedicated to my long-standing clients—some of whom have been with me for over a decade. Since the day I printed my first application form, I’ve had the privilege of watching many of you grow through life’s stages: building families, advancing careers, and now, for some, entering retirement. It’s been deeply fulfilling to support you through these transitions and to earn your trust over the years.

I also hope this blog reaches new readers—those who are genuinely seeking thoughtful, committed financial guidance. Maybe you’re a diligent saver, but your funds aren’t growing fast enough—or worse, inflation is eating away at them. Or perhaps you’re a forward-looking planner who wants to ensure your finances are in order but needs help charting the right course.

I won’t promise to make you a millionaire. But I do promise to help you make smarter, more confident decisions that improve your financial well-being.
If you’d like, I can help you craft a compelling “About Me” section or a call-to-action for readers to get in touch. Just say the word!

📩 Let’s Start a Conversation About Your Financial Future

If you’ve ever felt uncertain about your insurance coverage, your savings growth, or your long-term financial strategy—let’s talk. Whether you’re just starting out or reassessing your current portfolio, I’m here to offer clarity, guidance, and a commitment to your financial well-being.

Reach out today for a no-obligation discussion. Let’s explore how thoughtful planning can bring you closer to the peace of mind you deserve.